How the founder of Maaly, a cannabis retention agency, used Flaunt data to sell a $250K subscription opportunity
Paul de Bruin
THE CHALLENGE
Paul Le Bruin runs Maaly.co, a retention-focused agency managing email, SMS, and post-purchase strategy for ecommerce brands. Like most agency owners, Paul's value to clients had always come from execution — building flows, running campaigns, optimizing performance. But he rarely had the data to proactively identify bigger commercial opportunities hiding in his clients' businesses.
Without that data, upselling new services meant relying on gut instinct rather than evidence. Clients were hard to convince, and Paul had no systematic way to surface the gaps in their businesses that Maaly could fill.
THE SOLUTION
Paul started using Flaunt to dig into client data in ways that weren't previously possible. For one client, Smoke One, he identified that customers acquired through high-volume Meta promotions were coming back to repurchase — but being forced to downgrade because the storefront didn't carry equivalent product sizes. The revenue impact of that friction was quantifiable, and Paul could show it clearly.
For another client, Cannovia, he used Flaunt to analyze actual repurchase intervals across their product line rather than guessing. In minutes, he had the data to recommend a new set of subscription intervals that matched how customers were actually buying.
THE RESULT
Armed with Flaunt data, Paul built and closed a proposal to design and deploy a full subscription program for Smoke One— offers, shipping intervals, packaging, and the complete email infrastructure to convert one-time buyers into subscribers. The data showed the client was leaving between $160,000 and $250,000 per year on the table. The pitch was straightforward.
For Cannovia, the analysis informed a better subscription structure from day one, replacing a generic 30/60-day setup with intervals that actually matched customer behavior.
Both engagements represented net-new service revenue for Maaly — a subscription management offering that Paul is now packaging and taking to other clients. Flaunt didn't just save him time. It gave him the evidence to have bigger conversations and close more business.
